adulting habits loyalty meanings money pondering Random Rants society

Brand Loyalty

So today, I did a dumb thing. I accidentally dropped my non-water proof iphone 6 into the toilet…It was my first and hopefully  last time to do that. I freaked out..!! All the germs that must be on my phone! So I did the stupidest thing possible, I ran it under the tap to wash it. Then I tried to dry it with a towel, then I disinfected it with an antibacterial wipe. Yes, it’s probably clean, but also I have unknowingly (?) caused water damage to my phone. The screen is like all messed up, the touch ID finger print sensor doesn’t work anymore, and it permanently says I have headphone plugged in when I certainly do not. So basically I have a phone that you cannot hear from, cannot use touch ID, and has this white glow in the middle of the screen. Fingers crossed no one will call me in the next few days until I get my new phone.

So I bought a new iphone outright on a whim. THIS IS THE PROBLEM WITH HAVING A CREDIT CARD!!! I will write a separate post for that. Extra time to pay off my large purchases? Yes Please. 😦 . I have decided to upgrade to a iphone 11. Currently I have a SIX. Which is basically ancient and was dying before I dropped it in the water…So it was sort of good timing I GUESS. Why did I get a new iphone? I can’t explain it. I am not interested in other phones anymore…4 years ago I got my first iphone and have fallen deeply in love with it, then it spiraled out of control from there. After my first iphone, I got a second iphone 2 years later…then I splurged on a MAC BOOK AIR..and this year I got Apple airpods. What’s next?!?! Probably Apple Smart Watch when if and only IF my fitbit ever dies or I lose it again. It just makes sense to get another Apple product to complete my collection. I just love all my Apple products.. HECK if there was an Apple car … TAKE MY MONEY? Did I tell you I have the Apple sticker on my car, in my poor attempt to make it an apple car? Lame. I know. But this my friend, is BRAND LOYALTY.

It can start off subtle, when someone you know takes out their iphone and it’s SO SHINY and apparently the battery life is great! You compare it with your shitty android phone with bad battery, and think to yourself…Let’s try getting an iphone next time! THEN you are hooked. Probably hooked for life. It’s not just phones as well, it’s cars, vacuum cleaners, hair straighteners, clothes, skin products.  I think we as humans have just made brand loyalty as part of our DNA…and addiction, a habit…and it starts with those around us like our parents influencing us. I have a Toyota because my parents usually bought toyotas. My sister bought a GHD hair straightner, so I also bought one. I bought an iphone, then my mum and brother followed suit. Heck, we even make habits of even where we choose to cut our hair and hence because of Covid I haven’t had a hair cut in almost 10 months because my hairdresser isn’t open :(.

My point in all this is (if there is a point) to raise an awareness of our brand loyalty. Why are we so loyal to that brand? It most likely would be because of the product’s reliability and how durable or how well it functions. I trust Apple to always make a good quality, long lasting, and sleek looking devices. I know it may seem over-priced, but I rather spend a bit more on something I will really love using and look after, than something cheaper which I don’t love.

What brands are you addicted to?

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